Two guys with a keen interest in the hemp industry and a passion for building great products and businesses, found themselves at the helm of a company with patented groundbreaking technology named iQ. Many discussions later, they knew they had to combine their shared excitement for innovative science, drive for entrepreneurship, and an unwavering need for a balanced lifestyle to run a company that encompassed it all. Cue the beginning.
They got started on market research to determine how they could effectively leverage IQ technology to bring new hemp products to the marketplace. They wrangled / convinced a few more individuals to join the team and with the core group in place, the journey really began.
They focused on a science-based approach with clinical trials to help them understand the efficacy of their idea and they landed on a first-ever hemp product.